A survivor has emerged in Jawbone V Fitbit … consumer edition.

According to the Consumerist blog, Jawbone is folding under its consumer wearables division. But Jawbone isn’t going away … they’re moving into more accurate medical-grade devices, possibly to improve data accuracy.

My guess is that these first and second generation trackers are equivalent to the small consumer cell phones and feature phones of the late 90s and early 00s. The medical-grade devices are set to burst onto the scene like the smartphones we all now carry around. Health plans will start paying for devices, and giving discounts for use (there are some pilot programs out there that pay into limited-use accounts) as an everyday thing everyone who can afford health insurance will use.

In the meantime, I’m still wearing two wearables. Partially to participate in challenges against my friends, partially as a check against each other, and partially because I really hate the alarm on the Fitbit more than the alarm on the Jawbone UP (which does wake me up now).

Fitbit, the market is yours to take back from the Apple Watch

(If you design for Apple, stop reading. I don’t want an Apple Watch!) I will ditch the Jawbone forever if you’d just fix your alarm settings from “static” to “smart”. Jawbone UP can be set to wake you at a “good time” in your sleep cycle, rather than at a specific time. Now that they’ve exited the market, find a comparable way to replicate it … without risking a lawsuit, please ….