So we’re a mixed household. Some Apple, some Windows, and a few Androids tucked away here and there.
Our digital data is similarly patched together: Some Amazon items, Google Play titles, and a lot of Apple TV content.
A recent announcement out of Cupertino really has me wondering if Apple is reading my mind.
When we see an interesting movie, we’re faced with a dilemma: rent it or buy it? Sometimes the prices are close enough that it’s a tough choice. Will we want to watch over and over again? Will we regret buying it? Will we pay almost double to rent it and then buy it?
Take, for example, the movie Beatriz at Dinner. Currently, it’s $5.99 to rent, and $9.99 to buy.
We could rent it, love it, then buy it for a total of $15.98.
We could buy it, love it, and spend $9.99.
We could buy it, hate it, and have “rented it” for $9.99 instead of $5.99.
Yeah, I know, #firstworldproblems .
But here’s where they’re starting to read my mind. I’ve always wanted Apple to let you treat the rental price as a “try it before you buy it” option. Continue reading