The return rate on these kinds of emails must be pretty splendoriffic given the language used. I used to wonder how much more they’d earn if they’d hire themselves a good copywriter … but I’m also glad they don’t.
The world may never know.
It’s been making the rounds, the handy GE “UPDATED: How to: Reset C by GE Light Bulbs (864,376 views 6/28/19 7:37pm ET)” video. I heard about it in one of my tech writer Slack channels, and just had to see it for myself.
The spectacle of specificity that guides users down the Happy Path of resetting the bulb is something, indeed, to behold.
Once I saw the problem, and GE’s solution, my brain immediately traveled back in time to the early 1990s and a gadget that was as important to my life then as my smart phone is to me now. An omni-gadget that with a few adjustments could solve this bulb’s and other smart device reset issues … just like my little gadget saved my bacon back in the days of plaid flannel and military surplus boots.
My teenagers are going to be driving soon, so I’ll need to equip the car with my parents’ “driving school” hack: an aluminum can with a few pebbles inside. We don’t remember exactly who thought it up, but we all remember using it well.
Deployment was simple, “rulings” not subject to appeal. Just throw it in the back seat or pickup bed. If it rattles when you maneuver, you were going too fast. Simple. Objective. Argument-proof.
At home with our own brood these days, we employ similar absurd measures to prevent unwanted actions.
- iPad too feeble to entertain OS updates? Put a passcode on it. Then you can never accidentally deploy an update.
- Keep pocket launching an otherwise mostly useless garage door app and popping the door open? Bury the app under three layers of folders.
Defeating the Pocket Launches
Sure, I could, you know, LOCK my phone, but then life would be boring. How else would I scare the crap out of myself investigating middle-of-the-night noises if I didn’t pocket launch Audible at full sound? THIS IS AUDIBLE! (It was only the wind, skritching a tree branch on a window screen.)
But the mostly useless garage door app recently became more Lorena-and-pockets-and-toddlers-proof. You can now require a Touch ID fingerprint to open the garage door. Yay!
Of course, there many many other things they can change about the app to make me happy (I’ve been ruminating about it a while), but I’m delighted they’ve added this feature. Stay tuned for the pull apart on garage door apps.