Let me tell you WHY I’m unsubscribing …
I’ve been trying to clear out my inbox lately. I get a lot of emails, mostly by choice, but some emails I don’t want to see any more (and yet some still keep coming ).
It’s gotten a lot easier to get off of email lists these days, as email providers are more strict about blacklisting flagged spammers. A simple unsubscribe is appreciated, but being able to tell someone why I’m unsubscribing can be helpful, too.
There’s a golden opportunity to gather data at that point. Maybe emails are too frequent and we’d appreciate a digest option. Maybe emails are too ad-laden, or we’ve changed jobs, lives, focus.
But most email lists and services don’t seem to care. I canceled audible (never used the credits was an option I took). I canceled Patreon (changing focus, and it let me leave a nice note I hope the artist got). I’d estimate, though, that at least 90% of the email lists (mostly marketing, industry, and home-improvement) simply had an unsubscribe option … without a feedback option.
Sure, I could write an email, but I’m your lazy user. I might not think of it. But if you asked me … you never know what might come out that might help!